Loved and hated studio, SHAFT, of LGBT magical girl pride has announced they will be opening their own online shop come April 1st. A pre-registration for user accounts begins March 28th, meaning you can voluntarily sign up to get shafted early.
It’s not an April fools joke, SHAFT is expecting gullible idiots to come flocking from the farthest reaches of the internet to spend money on magical girl merchandise. And they suspected correctly, as the Tweet which announced the shop’s opening already has hundreds of hearts on Twitter.
SHAFT is planning to reward those who sign up prior to the official grand opening with a pre-order bonus of sorts, which remains a secret. What we do know though is that it will be Madoka Magica related.
Unsurprisingly, the main series advertised throughout the entirety of the SHAFT shop’s website is Madoka Magica, with Monogatari and Hidamari Sketch making easily missable appearances in the background. Even the main promotional image for the new shop is dedicated to advertising gay pride.